Load-in/Load-out FAQ

The Vendor Hall is located on the second floor of Vineyard Tower in the William Tate Ballroom B & C. See map below.
Please see the email sent to you or the post in the Vendor Group for your load-in times. There is an 11 am group and a 4 pm group.
The loading dock is located on the right side of the building in between the parking garage and the Vineyard Tower building. There are 3 Elevators that will take you to the show floor.
  • 1 Large Freight Elevator located directly up the ramp on the side of Vineyard Terrace.
  • 2 Smaller Passenger Elevators located up the ramp on the side of Vineyard Terrace, a few feet through a single door.
Please be sure to bring your own dolly’s etc. The ballroom is carpeted so large bins with wheels may be difficult to move.
FOR LOAD IN: Please make sure to fill out the form for your load-in parking time. Load-in Google Sheet AFTER LOAD IN: For smaller vehicles and those without trailers, you will park in the self-park garage. For larger vehicles and those with trailers you will park in the Marshalling Yard (See map at the bottom of the page). Please call the number under the map for security to arrange transportation between the lot and the hotel.
Load out hours will be the 3 hours following the closure of the vendor hall on Sunday. Please have all of your booth packed up before parking at the loading dock for load out.

General FAQ

There is a cost to park, but you get a 50% discount on self-parking. The self-parking rates to fluctuate, so please head to: https://updates.gaylordhotels.com/WelcomeToGaylordTexan for the latest rates. You can obtain your parking discount card from SME Check-In Desk. If you are staying the night at Gaylord Palms, your parking cost goes to your room and your discount should be automatically applied there. There are parking locations available for trailers or oversized vehicles towards the back of the resort. At the bottom of this page is a map of where the parking locations are and the bus loop.
Here is a driving/walking tour of how to get to the Vendor Hall. https://www.youtube.com/watch?v=a1BrnpZZCM8   Also please see the maps below.
When you arrive to set up, you'll check in with one of our staff in your appropriate hall. At that time, you'll receive your badge and lanyards for those working your booth. If you purchased the VIP upgrade, you'll be able to grab your shirts and Welcome Bags from the SME Check-In desk (the one our guests use) on either Friday or Saturday.
You can see the opening and closing times of all our exhibits, vendor halls, and more at: https://www.sewmagicalexpo.com/texas-schedule/
If you purchased electrical, an power cord will be ran to your booth selection for you to use during the show. You'll need to still bring your own extension cords and hookups to attach to this power line.
We HIGHLY suggest bringing your own hand truck, wagon, or dolly to haul in your booth setup. The facility does not have any to use or rent. There are less than a handful of SME owned hand trucks at this time, so we cannot guarantee that we will be able to loan them out.
This is our way of showing our appreciation to our vendors and teachers for participating in Sew Magical Expo. Join us on Friday, starting at 8 pm until 9:30 pm, in front of the Vendor Hall. There will be a slew of yummy desserts and a cash bar that even has some special dessert based drinks.   There is no specific attire, and you can come after 8 pm if you'd like. This is open to you and your staff! Come mingle with your fellow vendors & teachers. Feel free to bring business cards and network as well!

Parking Map

Vendor Hall